More male care workers are needed to look after older people, the chief executive of Care England has said.
Prof Martin Green told BBC Radio 4's Today programme that the government should do more to recruit men into front-line adult social care roles.
He claimed that as an increasing number of men are living longer, more men are needed for their personal care.
The Department of Health said it would always encourage more people of either gender to become carers.
"We have an ageing population and a lot of people who receive care into old age now are men," said Prof Green.
"The majority of carers are women. When it comes to personal care in particular, some men prefer this to be done by a male rather than female."
Prof Green said that "entrenched societal perceptions" stop men from considering care work.
"The problem is people always see caring roles as being female roles. We need to make society understand that everyone has the potential to be carer," he said.
Government statistics show 84% of carers across the sector in England are women, and just 16% are men. This figure has remained static since 2012.
"The government could be much more systematic in their approach," he continued.
"They could make sure that every school understands that care career paths are for men as well as women, they could portray more men in government information on care roles, and they should put more emphasis on reaching out to men when they advertise care role vacancies.
"This is about every arm of government working to change the perception that care roles are just for women.
"More importantly, it's about every citizen examining their own pre-conceived notions of who delivers care."